L’Oréal Paris’ EverPure Brass Toning Purple Shampoo Is Leading in Nielsen’s US Hair Cleanser Sales

L’Oréal USA’s average unit sales rate was calculated by Nielsen’s Scantrack Service for one year to determine its ranking.

L’Oreal Paris’ EverPure Brass Toning Purple Shampoo was confirmed America’s No. 1 Purple Shampoo with two tubes sold every minute. The ranking was determined, in part, to a calculation of L’Oreal USA’s average unit sales by Nielsen’s Scantrack Service for 52 weeks ending on July 24, according to the Nielsen standard product hierarchy. 
 
About The Product
The product’s color protection plus neutralizes brassy yellow and orange tones, making it an ideal shampoo for color treated, blonde, bleached, highlighted brown and silver hair. The sulfate free, paraben free, no-harsh-salts and vegan formula helps boost hair health while protecting the color, according to the company.
 
EverPure Brass Toning Purple Shampoo is priced at $7.99 and can be purchased at lorealparisusa.com and drugstores and mass retailers nationwide. 

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